Secret Correspondence

2010

Commissioned to tackle the challenge of uniting the Millennium Scholarship Foundation’s diverse alumni program across 14 cities. We created an event series and letter writing campaign called Secret Correspondence that was rolled out within a three month timeline. During the course of the event series, over 800 young participants from across Canada travelled to fourteen cities in one month and sparked 1,600 new pen pal relationships among the network.

www.secretcorrespondence.com

How do you turn a network of peers into a group of friends?

Splash
event invite
montreal
calgary fort
halifax
edmonton

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